Hardware refers to iron, steel, aluminum and other metals through forging, calendering, cutting and other physical processing and manufacturing of various metal devices.
According to the use of the product, it can be divided into tool hardware, building hardware, daily hardware, lock abrasives, kitchen and bathroom hardware, home hardware and hardware parts and other categories.
With the continuous application of modern scientific and technological achievements in the industry, the competition in the hardware industry is becoming more and more fierce. No matter what area you want to gain a foothold in the hardware industry, you must fully understand the development dynamics of the market.
Hardware tools include all kinds of manual, electric, pneumatic, cutting tools, auto tools, agricultural tools, lifting tools, measuring tools, tool machinery, cutting tools, jigs, cutting tools, tools, grinding wheels, drills, polishing machines, tool accessories, measuring tools and cutting tools, abrasives and so on.
Most of the domestic hand tool companies are mainly low-end products or OEM OEM, high-end products and brand products are still dominated by European and American countries. Also because the profit margin of hand tools are compressed, the space for price reduction is decreasing, and it is difficult for enterprises to establish core competitiveness by price competition alone, and new development paths should be explored.Only enterprises to ensure the stability of product quality, but also to ensure the integrity of the enterprise, to be able to get the letter of customers.
Although in the choice of tools, users will consider the factor of price, but according to the survey, quality is the most important factor for users to consider. If hardware products occupy a place, expand their own brand influence, improve product quality is also the key. In the case of a good product and guaranteed quality, it is particularly important to carry out appropriate brand promotion, and after-sales protection.
The after-sales service of many domestic enterprises is not in place, or basically no after-sales service, which has become a big weakness of us. In the face of increasingly fierce market competition, if domestic enterprises do not pay attention to this, it will affect their long-term development, and good sales and service is also the top priority.
In the global sales of power tools, the vast majority are produced and exported from our country, China has become the world's main power tool supplier. While the power tool industry is developing, some problems are also increasingly revealed. In particular, the progress of the reform of the scientific research and development system is slow, the gap with foreign countries is obvious, the export products earn low foreign exchange, the performance level is low, the price is low, the enterprise size is small, the concentration is low, the price of raw materials and other factors seriously restrict the further development of the industry and the improvement of quality.
Power tool enterprises must seize the new development situation, increase scientific and technological innovation, actively carry out product certification, accelerate enterprise technological transformation, improve supporting measures, actively create conditions, absorb foreign investment, and promote enterprise asset restructuring, only in this way can they be invincible in the new situation. The market of air tools is optimistic about the business, on the one hand, it is relatively high technical requirements, the use of air tools is more and more wide, coupled with the after-sales service to further keep up, to eliminate the concerns of customers worried about the product is broken and nowhere to repair, so that the sales of air tools are further stabilized.
However, because its market price is generally higher than that of power tools, it has also become one of the main reasons why pneumatic tools are not widely used. With the continuous improvement and maturity of domestic hardware production technology, the price of pneumatic tools will gradually decline.